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Home  »  White Coffee Co Hosts National Association Members in NYC
White Coffee Co Hosts National Association Members in NYC
Long Island City, NY – National cuppers (people who engage in coffee tasting) as well as
growers, exporters, importers, traders, roasters and all-around coffee aficionados gathered
in New York City for the prestigious National Coffee Association Fall Education
Conference held October 18-20th at the New Yorker Hotel. The conference combined
tours, educational sessions and networking events, hosted by local coffee entrepreneurs
including Jonathan White, Executive Vice President of White Coffee Corporation.

“Tight supply, high demand and a fluctuating market are just some of the hurdles coffee
companies are facing this year,” says White. “While importers are loyal to regular coffee
producing countries, we continue to look at new sources of coffee and emerging markets,
like Laos and China.” White was part of a panel that discussed the drivers of the ever changing
green coffee market, how volatility affects the entire supply chain, the current
market conditions for Arabica and Robusta coffees and how companies are responding to
these issues.

“This is a very challenging time in the industry to project pricing and quality supplies for
the coming months,” says White. White was the only roaster on the “The Current Green
Market” panel that included growers, exporters, traders and commodities brokers.
Conference attendees had the opportunity to visit and tour the Port of Newark Container
Terminal, Continental Terminals and White Coffee’s facility, providing an overview of
the journey of coffee from its entry into the port, delivery to a local warehouse and
eventually to a regional roaster. A history of coffee in New York, considered the center
of the U.S. coffee industry, as well as customs and food safety requirements were also

White Coffee Corporation recently introduced Primaveral Cooperative Coffee in
partnership with Asociación Primaveral of Huila, Colombia. White Coffee Corporation is
based in Long Island City, NY and is a third-generation family-owned coffee importing
and roasting business in operation since 1939. White Coffee Corporation’s products are
certified "organic" by Quality Insurance International and “fair trade” by Fair Trade USA
and are available on-line at

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